Based in Sydney, Australia, Paula le dieu can sometimes be found writing here but can more often be found at simplemotion.com

Sun, surf and the network

Sun, surf and the network

My sometime office & my sometime work colleague

My sometime office & my sometime work colleague

On Christmas Day I got on a plane at London's Heathrow and took off for Sydney. The plan was to enjoy some of the Southern Summer, see my brother and his wonderful family and catch up with a dear old friend. I was booked to return by the end of January so I was fairly confident that my Violet would survive in the soaking tray I had left.

Funny how things turn out.

It is June now. And I am still in Sydney. To my great surprise I have fallen in love with Australia all over again. It of course helps that the sun is still shining...mostly... and everyday I am reminded how much I love (and missed) my brother and his family. But the real change was my realisation that I could now do what I wanted to do from Australia.

For the last 15 years, whenever I was asked, mainly by London Cabbies, why I wasn't heading back to Australia as fast as my arms could flap, I would always say, "I love Australia. I love the life, the humour, the light, the weather, the food and on and on...But, there just isn't the scale of impact that I am interested in". Which was my way of saying that I thought Australia was just too small and too far away from everything else.

But here is the thing. I have travelled to every continent bar Antarctica, and lived in one of the world's great super cities - London - for the last 15 years.  I have been fortunate to have been involved in some of the most interesting, large scale projects and movements  of the network era thus far. Many of them have genuinely changed the way a very large number of people think about how we live our lives today. And yet it simply didn't occur to me that the very thing I was doing meant that Australia was neither small nor too far away anymore - if it ever was. The network has fundamentally changed my sense of geography, scale and access.

So I find myself back in Australia, setting up a new company that combines making experiences that are inherently networked, with my business partner's experience in making things that move (real things that you can touch!). It is called simplemotion.com and we will make things that move in your home, your office and your industry starting with our old stomping ground - the entertainment industry.

I will be back in London again soon. There will be drinks and proper goodbyes. But most important of all - I have to rescue my Violet.

Creative Producers International

Creative Producers International

Mozilla and I

Mozilla and I